Absorb Understanding the needs of the client. Gathering the maximum amount of information,
opinions and research data available.
Explore Using across-the-board creativity to obtain the whole range of factors and influences that
can contribute to the project.
Involve Integration of the Art Solutions team with the client's team for open and stimulating
brainstorming that challenges preconceptions and promotes the discussion of ideas.
Distil Refining all the ideas and extracting the essence to find the most suitable solution.
Communicate Clearly communicating the vision behind the project through the design, plan or proposal.
Implement Implementing and delivering the project within the deadline and budget stipulated.