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Absorb                        Understanding the needs of the client. Gathering the maximum amount of information,

                                         opinions and research data available.



Explore                      Using across-the-board creativity to obtain the whole range of factors and influences that

                                         can contribute to the project.



Involve                        Integration of the Art Solutions team with the client's team for open and stimulating

                                         brainstorming that challenges preconceptions and promotes the discussion of ideas.



Distil                             Refining all the ideas and extracting the essence to find the most suitable solution.



Communicate         Clearly communicating the vision behind the project through the design, plan or proposal.



Implement                Implementing and delivering the project within the deadline and budget stipulated.

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